What's more exciting than launching a new product, let alone the largest cruise ship in the world? This virtual event gave travel agents, without having to spend any money on travelling, a unique view of this brand new product. The travel agent was able to interact, LIVE, with top-level executives and sales professionals, also while incurring no travel or travel expenses for Royal Caribbean.
Thousands of travel agents interacting with sales professionals and executives from Royal Caribbean. Short of actually going to the Royal Caribbean headquarters, this virtual event provided travel agents access to Royal Caribbean in a way that no other media could offer.