ROYAL CARIBBEAN

What's more exciting than launching a new product, let alone the largest cruise ship in the world? This virtual event gave travel agents, without having to spend any money on travelling, a unique view of this brand new product. The travel agent was able to interact, LIVE, with top-level executives and sales professionals, also while incurring no travel or travel expenses for Royal Caribbean.


Royal Caribbean Expo 2010 Campus


A welcome from Vicki Freed
CHALLENGE
Royal Caribbean builds the world's largest cruise ship. With over 70% of all cruises sold by travel agents, Royal Caribbean was looking for a dynamic, interactive way to educate agents on their newest offering and also the products and services that Royal Caribbean provides to travel agents.
SOLUTION
A custom built virtual event including 3-D rendering of the exterior and interior of the Oasis of the Seas. Digital Events & Seminars and travAllianceMedia provided a platform that allowed for a unique experience to truly bring the Royal Caribbean brand to life, from the comfort of the desktop computer.
RESULTS
REGISTERED: 15,000

ATTENDED: 5,700

Thousands of travel agents interacting with sales professionals and executives from Royal Caribbean. Short of actually going to the Royal Caribbean headquarters, this virtual event provided travel agents access to Royal Caribbean in a way that no other media could offer.

PAST EVENTS
EVENTS | Weddings & Honeymoons Expo | Leisure, Destination & Cruise Expo | The Luxury Expo | Agent Studio Expo

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